New Milwaukee Football Team Has A Name, Coaches And Confusion

Milwaukee Silverbacks logo. Image from Silverbacks website. Milwaukee s proposed professional football team has a name, a coaching staff filled with former Green Bay Packers and a plan to begin play in May 2027. But the road to launching the Milwaukee Silverbacks has been anything but smooth. Less than 24 hours after the Continental Football League (COFL) unveiled the team Friday, the ownership group that first announced plans to bring the league to Milwaukee publicly disavowed the effort. The team s newly announced general manager couldn t identify its owners, and the league s founder initially couldn t be reached for an explanation. Now, league founder and CEO Manny Matsakis says the confusion stems from a failed vetting process and a subsequent effort by former Green Bay Packers star Gilbert Brown to assemble an entirely different ownership group. The result is a team with the same prospective head coach, in the same league, in the same city, but under different ownership than orig